Two and a half years in the making the Bluetooth SIG has launched a sponsorship agreement with the University of Texas and Longhorn Football. The sponsorship contains two elements: 1) Push Marketing with in the stadium (Kiosks push out Longhorn content as well as a code to register for a chance to win 2007 Bowl Tickets where ever the Longhorns play) and 2) http://www.texassports.com/ and http://www.mackbrown-texasfootball.com/ are both enabled with TransSend (a Bluetooth SIG developed web application allowing users to send content directly from their Bluetooth enabled laptop or PC to a Bluetooth enabled phone). 
The overarching goal of this program is to educate consumers on new, and perhaps unexpected, use-cases for Bluetooth wireless technology. But MY overarching goal is to see the Horns go to the Sugar Bowl and hand-off free tickets to the winning Longhorn fan. So go to www.Bluetooth.com/longhorns and register to win.
HORNS UP!
2 comments:
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