As I have mentioned before, Mondays are set aside to read print publications. Lots of the weekly pubs are leaning on online content to support their print stories - driving print readers to the online sight (increasing unique visitors and therefore increasing ad revenue) and encouraging online readers to go buy the print version. For the most part, the online content is a collection of numbers, lists or research that clearly wouldn't fit in the print article, but is incredibly interesting all the same.
BusinessWeek had me checking out the cheapest places to raise kids (although I don't think I would move to a single city on the list) and how to save enough money to have kids (even with their advice, I don't think this is possible). But TIME has the amazing numbers - their cover story, 'One Day in America' is just interesting. How many Americans are happy at work? Print story reports that 9 out of 10 Americans are satisfied with their jobs - but the online story told me 39.5% of Public Relations Specialists are VERY Satisfied - and civil engineers are, in general happier in their jobs than the PR hacks - so Joc is happier than me. Utah consumes the le
ast amount of beer (color me surprised) and D.C. drinks the most wine. The average commute in Austin is about 24 minutes (mine is, with a stop at Starbucks, 10 minutes tops) and that 20% of paying Gold's Gym members haven't been to the gym in the past 4 months. Last but not least, there is an 80% increase in risk of obesity among adolescents for each hour of sleep lost and 78% of people think sleep is a good alternative to cosmetic surgery. I am not sure how sleeping is going to increase my bust or fix the flab on my arms, but I will definitely give it a go. I will not be in the office tomorrow, I will be sleeping.
Anyway, it is nice to see online media and print publications work together and play nice (that sentence right there is what makes this blog post about social media).
